Market research is really about the future, even when the stated purpose of a research project is to measure current or near-past performance on key metrics.  That's why New Moon Research always considers trends and broader systems in all of our work. 

As practical trend analysts, we tend to stick to short- to mid-range time horizons (3-10 years).  Looking farther down the road can prove to be a very useful exercise, but our experience suggests that tightening the focus stimulates more actionable planning.

One of our services is the production of custom "the futures of ..." reports to support planning, marketing and issues management initiatives.  Our reports are always first grounded in a solid understanding of your current worldview and that of your internal or external stakeholders.  For any message to be effective, the author must understand and respect the audience.

Sometimes you just have to get face-to-face.  We offer executive and line manager trend briefings for key personnel, and can extend these to more general audiences in formats that best suit your needs.

In some cases, specific expert opinions must be included to strengthen or add gravitas to the message.  We can conduct Delphi studies that canvass, iteratively challenge, and synthesize the opinions of subject matter experts in your arena.

Regardless of format, our trend work is always tailored to your needs and the needs of your own clients and prospects.