New Moon Research is an applied research and consulting firm with a practical perspective on the increasingly complex and evolving future.  We focus on the marketing, branding, and product development implications of trends and emerging issues in technology, consumer behavior, demographics, and global culture.  We place special emphasis on identifying business and marketing opportunities (and risks) that emerge at the intersection of trends.

Our eyes and ears are attuned to our clients, your customers, the marketplace, and the world at large.  New Moon Research helps clients see patterns that support long-term, robust decision-making.  We gather information, transform it into knowledge, and then help you put it to work.

New Moon Research can help you anticipate, plan for, and profit from change.  Use our foresight and creativity to your competitive advantage.

Mike Dailey represents a rare combination of social/behavioral scientist, R&D and planning expert, and strategic foresight professional.  He brings 25 years of experience in client- and supplier-side market research, consulting, corporate management and academics.  Mike has extensive experience leading  multidisciplinary and multinational teams to assess customer and stakeholder needs, to analyze the trendlines shaping the future context of those needs, and to develop new products, services, and strategies with optimal chances of success within likely scenarios.

Mike's work has touched most business functions and areas of consumer experience, with special emphasis on the broad food chain (from dirt to table) and sectors including agriculture, foodservice, telecoms, manufacturing, community relations, and healthcare.  Mike is also a fanatical heirloom tomato grower with a family farm in Louisiana.